Importance of Social Media and Digital Marketing

by~ Dhananjay Gupta


Posted on September 25, 2018 at 12:00 PM



What’s the first thing you do when you are looking to avail a service or Buy a Product? Search it on Google, right? SEO does exactly this for you but in opposite direction. Through SEO i.e. Search Engine Optimization, you as a seller reach the interested customers, when they are searching for any service or product on Google, Yahoo and other Search Engines.

But, question is what after that? User may have visited your website, liked your products and have planned to make a purchase later. What will bring these interested customers back to your website? It’s SMO i.e. Social Media Optimization. People spend a considerable time on Social Media these days and it’s best to catch them right there after they have expressed interest in your offerings on the website. Thus SEO and SMO are backbone of Digital Marketing.

SEO (Search Engine Optimization)

Allied Infomedia (AIM) has developed its solutions and protocols that are used to boost the ranking of your website. SEO (Search Engine Optimization) can be further classified as on-page SEO and off-page SEO. From Journals to link building, content creations to back-links, commenting and blogging; there are various other techniques involved that are used for the SEO. AIM has the professionals to help you achieve results that you as our well-respected and cared for clients will be getting in return

Email Marketing

It is one of the original forms of digital marketing, which includes targeted mailing at the right time, which opens new doors to run a huge traffic to your website.

SMM (Social media marketing)

In the current period of time, it is the obvious pick to target majority of the audience. It helps us to build your brand image amongst various Social Media Platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc. Over the past few years, this type of digital marketing is at its peak.

PPC (pay per click)

PPC is commonly known as paid search. Therefore it helps to display your website in the top results of the Google Search and the cost of every keyword depends on the competitiveness of the keyword you are bidding on.

  • It helps you to develop your brand in the online world, which stands you apart from the crowd
  • It runs flocks of customers to your website
  • It can be effectively done by understanding CAC, Churn Rate and CFV for your business
  • Besides that it gives you the right direction to compete with your competitors
  • It prepares you for the internet of things

Why is AIM the Reliable Digital Marketing Company in India?

  • We have more than 4+ years of experience.
  • Most importantly, Quality is our promise.
  • We ask listen and understand.
  • Our experience can boost your business.
  • Passion, dedication, and promise is our power.
  • We offer around-the-clock support even after your website starts functioning.

AIM’s main focus is to satisfy every Client and give them the full value of money. We have a dedicated and passionate team. So, you are welcome to discuss your project, we are just a call away from our clients and have the answer to all your web or marketing related questions. We work hard on your brands to hear “AIM is the best digital marketing company in Delhi” and we have not failed to achieve what we strived hard for in this competitive market ourselves. We promise we would not disappoint you either.


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